Founder of three successful content agencies over the past 20 years, Elaine began her career in broadcasting at BBC, LWT & LBC Radio. In between series at LWT, Elaine worked at Lynne Franks PR and as Mikhail Gorbachev’s Press Officer.

With the advent of 24 hour news, Elaine spotted an opportunity to connect brands with broadcasters by providing free content and spokespeople for news. In 1998, Elaine co-founded TVC, handling broadcast content and coverage for brands including P&G, Virgin Atlantic, EMAP, Barclays & adidas. TVC was acquired by private equity in 2008 and was subsequently sold to The Economist.

In 2010, Elaine set up The 10 Group and co-founded ISEBOX, the first multimedia content publishing & distribution platform.

As a Governor of North London Collegiate School, Elaine is an advocate of women reaching the Boardroom. Shortlisted for the PWC Private Businesswoman of the Year, Elaine is a personal mentor to a number of start-ups and new business owners.

Elaine is a mother of 3 teenagers who have grown up with her businesses. Combining her love of family and business is her passion for the almighty Spurs. 10 was named after her hero Glenn Hoddle.


Eddie started his career at the BBC, working on BBC One’s live prime-time magazine programme, the ‘Here and Now Show’. He quickly became one of the UK’s youngest national radio producers, breaking news and sport stories during the formative days of talkRADIO.

In 2003, Eddie joined Elaine at TVC where he headed up the TV and Radio media relations team, building a reputation as one of the leading broadcast consultants for brands. Eddie has built deep connections across UK, US and pan-European newsrooms, setting up coverage for global clients and global events including the past three Olympic Games.

Eddie became Managing Director of The 10 Group in 2015. Eddie is a father of three, avid triathlete and an unashamed Gooner.

Creative Director

Roger started his career in TV at Planet 24, going on to help produce hit shows such as The Big Breakfast, The Priory and TFI Friday. As his career progressed, Roger went on to become Series Director across a broad range of factual entertainment programmes such as Supersize vs Superskinny and The Sex Education Show.

Roger’s credits also include Made In Chelsea, The Only Way Is Essex and has worked for Channel 4, BBC, NBC, Sky and Channel 5.

Being involved in creating ideas and formats for highly successful shows, has given Roger an enviable ability to create new and original stories about brands, ensuring they are always told in compelling ways and for the right audience.

Since joining The 10 Group, Roger has brought brand and editorial ideas to life in film for a diverse range of clients and oversees all creative content within the company.

Head of Business Development

Lindsay began her career in broadcast marketing at MTV Europe in 1993.

She worked across MTV’s marketing on a pan-European basis, helping to develop MTV’s brand and product proposition. By 1997, Lindsay was responsible for the management of the MTV brand in the UK and Ireland.

In 1998 Lindsay moved on to Carlton Digital Channels with responsibility for all consumer and trade activities, before leaving to become Head of Marketing at art internet start-up UNIT 26. She then moved to Universal Networks International where she worked across channels including E!, Scifi, Universal Channel and Movies 24.

Lindsay joined The 10 Group in 2016 as Head of Business Development.

Finance Director

Jane qualified as a Chartered Accountant with Stoy Hayward, now BDO, in 1993.

She moved into industry specialising in the mail order/home shopping sector working for The Innovation Group, Arcadia and The Great Little Trading Company as Finance Director between 2000-2004.

In 2005, Jane joined Elaine at TVC to head up Finance, helping the business double in growth reaching a £5m turnover by 2008. Jane was involved in the sale of the business to private equity in July 2008 and led the transition of ownership eventually leaving in 2009.

In 2011, Jane became Finance Director of The 10 Group and sits on the Board.