To celebrate Unibet’s sponsorship of the Caribbean Premier League, we put pitted legendary English spin bowler against his harshest cricket… himself. Filmed in two halves and seamlessly stitched together, Graeme Swann interrogated himself on sensitive issues such as his controversial retirement during the previous Ashes and his relationship with KP.
Swann was seen playing catch and straightening his doppelganger’s collar only to reveal another Swann calling them out for lunch at the end of the sketch. The comedy content was hosted on Unibet social channels as well as CPL’s Facebook page, racking up hundreds of thousands of views and shares. Using a suite of multi-media content, we reached the client’s target audience and communicated the latest odds and offers.