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Client: adidas

To coincide with the New York Open, we produced a series of short films with Novak Djokovic asking people to send in UGC content to generate conversations on adidas social media platforms.

Starting with a comedic call to action where Novak, complete with megaphone, directed a film to encourage people to send in their selfies for the films. Each of the seven pieces of content were produced to coincide with Novak’s specific games and incorporated user generated content of fans selfies.

These films were then distributed on adidas’ social channels achieving thousands of likes, shares and retweets over the course of the tournament.