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Client: Confused.com

Confused.com wanted to alert drivers to the dangers of ‘middle lane hogging’ so Amanda Stretton, Confused.com’s Motoring Editor, took to the M4 with Thames Valley Police to investigate this illegal and irritating habit further.

We found that 37% of drivers are unaware that middle-lane hogging is an offence so it is not surprising that social media went into meltdown as people voiced their displeasure at inconsiderate middle lane hoggers.

The Facebook version of the video was shared over 40,000 times in 48 hours with over 5,000 comments. It has reached over 6 million views and hopefully changed driving behaviour on British roads.