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Client: Peugeot

The French carmaker’s challenge was to launch a new concept car in a crowded automotive market. Whilst the car itself looked stunning, we identified ‘sound’ as the story to drive talkability and shareability of the content, as Peugeot had teamed up with a music producer for an all-electric coupé concept. We brought the story to life in a multimedia toolkit of social, broadcast and digital content to deliver the story of sounds alerting pedestrians of your impending arrival along with a fake ‘exhaust’ note reminiscent of the Starship Enterprise in warp drive.

The campaign secured hundreds of content downloads with content being widely shared across lifestyle, music media as well as amplified through Peugeot’s central European team and via local market agencies.