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Client: ran a 12-week promotion culminating in rewarding one lucky person who had bought insurance through the website with a cheque for £1 million. We decided to play the ultimate Trick AND Treat ahead of Halloween.

Manchester United fan Steve was tricked into thinking he’d actually won £10,000, which was taken away from him before revealing his actual big money win.

Generating hundreds of thousands of views on Facebook & YouTube as well as national media coverage including The Daily Mail and, the tear-jerking campaign enabled to reward its customers and share the success of the £1m mega draw to a wide consumer audience.