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Client: Chopard

In 2014, Chopard reunited the Porsche team with its most successful driver Jacky Ickx, six Le Mans winner to launch the The Mille Miglia 2014 chronograph which pays tribute to the historical cars taking part in the most renowned of the classic car races.

Following Ickx and the iconic 550 Spyder across the country, we created campaign content which featured on owned, earned and shared platforms communicating the style and the beauty of the Chopard brand. The #Racinginstyle campaign content was amplified in Chopard’s key markets and reached the HNW target audience.